Helping build a scalable future
Customer Acquisition
Revenue Projections
Timeline and KPI Targets
THE PROBLEM
The OEM was looking for ways to drive incremental revenue through digital platforms, and also attract a younger customer demo. As a traditional OEM with over 100 years in business, they had very little experience identifying new market opportunities outside their core business capabilities and operations.
THEY NEEDED
- Opportunity analysis around digital growth
- Better understanding of the millennial customers needs/wants
- A business roadmap for value creation
THE SOLUTION
The OEM engaged ID8 to provide support across numerous efforts including the identification and development of a new digital marketplace concept.
WE DELIVERED
- Market Analysis
- Customer Discovery Sprint
- Build-vs-Buy analysis
- Internal Pitch Deck
- Key Features / Product Proposal
- Validated monetization model outlining the GTM paths to revenue
$2.2M
Year 1 Revenue Opportunity with MVP Marketplace
