Helping build a scalable future
Customer Acquisition
Revenue Projections
Timeline and KPI Targets
THE PROBLEM
The OEM was looking for ways to drive incremental revenue through digital platforms, and also attract a younger customer demo. As a traditional OEM with over 100 years in business, they had very little experience identifying new market opportunities outside their core business capabilities and operations.
THEY NEEDED
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Opportunity analysis around digital growth
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Better understanding of the millennial customers needs/wants
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A business roadmap for value creation
THE SOLUTION
The OEM engaged ID8 to provide support across numerous efforts including the identification and development of a new digital marketplace concept.
WE DELIVERED
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Market Analysis
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Customer Discovery Sprint
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Build-vs-Buy analysis
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Internal Pitch Deck
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Key Features / Product Proposal
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Validated monetization model outlining the GTM paths to revenue
$2.2M
Year 1 Revenue Opportunity with MVP Marketplace
