All Case Studies

Helping build a scalable future

Customer Acquisition
Revenue Projections
Timeline and KPI Targets

THE PROBLEM

The OEM was looking for ways to drive incremental revenue through digital platforms, and also attract a younger customer demo. As a traditional OEM with over 100 years in business, they had very little experience identifying new market opportunities outside their core business capabilities and operations.

THEY NEEDED

  • Opportunity analysis around digital growth
  • Better understanding of the millennial customers needs/wants
  • A business roadmap for value creation

THE SOLUTION

The OEM engaged ID8 to provide support across numerous efforts including the identification and development of a new digital marketplace concept.

WE DELIVERED

  • Market Analysis
  • Customer Discovery Sprint
  • Build-vs-Buy analysis
  • Internal Pitch Deck
  • Key Features / Product Proposal
  • Validated monetization model outlining the GTM paths to revenue

$2.2M

Year 1 Revenue Opportunity with MVP Marketplace

Ideate, Innovate & Grow

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