Helping build a scalable future
The OEM was looking for ways to drive incremental revenue through digital platforms, and also attract a younger customer demo. As a traditional OEM with over 100 years in business, they had very little experience identifying new market opportunities outside their core business capabilities and operations.
- Opportunity analysis around digital growth
- Better understanding of the millennial customers needs/wants
- A business roadmap for value creation
The OEM engaged ID8 to provide support across numerous efforts including the identification and development of a new digital marketplace concept.
- Market Analysis
- Customer Discovery Sprint
- Build-vs-Buy analysis
- Internal Pitch Deck
- Key Features / Product Proposal
- Validated monetization model outlining the GTM paths to revenue
Year 1 Revenue Opportunity with MVP Marketplace