About ID8

We exist to help innovation teams do more with less while still achieving more than they imagined.

Innovation has never been more critical, but for many organizations, it has never been harder to execute. While opportunities abound, today’s corporate innovators face increasing pressures. Budgets are tight. Teams are lean. And the demand for results has never been higher.

ID8 was built to help innovation leaders rise to this challenge. Founded by entrepreneurs and investors who have spent decades building, scaling, and commercializing new ventures, our team knows that the gap between ambition and execution is where great ideas often stall. We are here to close that gap.

We’re here to make innovation systematic, actionable, and scalable — without losing the creativity and agility that drive real breakthroughs.

Meet the ID8 team

The ID8 Difference

Founder Mentality

We leverage entrepreneurial experience to build ventures and products like they’re our own.

End-to-End Innovation

From idea discovery to venture launch, we’re your partners in both strategy and execution.

Human in t̶h̶e̶ ̶L̶o̶o̶p̶ Charge

Work is always guided by experienced entrepreneurs, researchers, and domain experts.

Tech-Enhanced Research

Proprietary Nexus platform accelerates insight gathering and continuous research in strategic focus areas.

Built for Small Teams

We supercharge your innovation with strategic and executional support when adding headcount isn’t an option.

Cost-Conscious Execution

We help you avoid the boom-and-bust cycles of innovation through sustained growth achieved with realistic budgets.

Nexus by ID8

ID8 built a proprietary technology platform to continuously scan and synthesize insights in your most important domains. Through a blend of automated discovery and expert-led research, we generate living streams of intelligence that highlight shifts, emerging trends, and whitespace opportunities as they arise.

Explore Nexus

Leadership

A team forged not by consulting alone, but rather through deep experience in building startups, investing in successful high-growth ventures, and hands-on execution with corporate innovation teams.

Mara Lewis

Co-Founder

Brad Holliday

Co-Founder

Tom Carmona

Partner, Principal