The ID8 Innovation Blog
How to Innovate in a Downturn
How to Innovate in a DownturnBackground image generated by DALL-E AI model with "innovation recession" prompt“The resource scarcity that typically accompanies recessions forces innovators to do things they should have been doing already”-Scott Anthony So, corporate...
What Is Customer Discovery?
What Is Customer Discovery...And What It Isn't (Also, how to do it.)“No plan survives first contact with customers” -Steve Blank No matter how well thought out, your plan will nearly always either 1) solve the wrong problem, or 2) solve the right problem in the wrong...
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