The ID8 Innovation Blog
Too Early Is the Same as Wrong
Too Early Is the Same as Wrong (Most of the Time)"Face it, Jared. Being too early is the same thing as being wrong." –Richard Hendricks from Silicon ValleyBeing too early can be the same as being wrong, and it's nearly the worst position to be in—second only to being...
What Is Customer Discovery?
What Is Customer Discovery...And What It Isn't (Also, how to do it.)“No plan survives first contact with customers”-Steve Blank No matter how well thought out, your plan will nearly always either 1) solve the wrong problem or 2) solve the right problem in the wrong...
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