by Tom Carmona | Mar 7, 2024 | Artificial Intelligence, Customer Discovery, Innovation
Keeping Humans at the Center of Innovation Re-Asserting the Indispensable Role of Human-Derived Insights in the Age of AI By This image was created with the assistance of DALL·E 2 Why would one lean heavily on an autonomous innovation process predicated on language...
by Tom Carmona | Aug 30, 2023 | Customer Discovery, Entrepreneurship, Innovation
What Is Customer Discovery for? Balancing the known unknowns and the unknown unknowns By Tom Carmona It’s not just about learning what you don’t know; it’s also about learning what you haven’t even imagined. Customer discovery is a process used by entrepreneurs and...
by Tom Carmona | Jan 26, 2023 | Customer Discovery, Entrepreneurship, Go-To-Market Strategy, Innovation
Too Early Is the Same as Wrong (Most of the Time) By “Face it, Jared. Being too early is the same thing as being wrong.” –Richard Hendricks from Silicon Valley Being too early can be the same as being wrong, and it’s nearly the worst position to be...
by ID8 Team | Jan 3, 2023 | Customer Discovery, Entrepreneurship, Go-To-Market Strategy
What Is Customer Discovery…And What It Isn’t (Also, how to do it.) By ID8 Team “No plan survives first contact with customers”-Steve Blank No matter how well thought out, your plan will nearly always either 1) solve the wrong problem or 2) solve the right...
