Innovation That Works For Your
Company
People
Customers
Industry
Innovation That Works For Your Company People Customers Industry
Trusted by Top Innovators
CLIENT SPOTLIGHT
Canon USA partners with ID8 to advance hybrid work technology
ID8 has worked alongside Canon every step of the way to develop AMLOS (activate my line of sight), an advanced camera-and-software suite that combines sophisticated PTZ (pan, tilt, and zoom) functionality with the power of facial and gesture recognition. Now remote users are able to customize their viewing experience to see what’s happening in the meeting room with clarity. Visit the AMLOS site to learn more →
More Co-Founder, Less Consultant
ID8 Innovation is a team of seasoned entrepreneurs, venture capitalists and operators. We leverage decades of experience building startups to accelerate your path to success by increasing inputs, adding expert bench strength, and getting your team to measurable results quickly .
Count on a Trusted Innovation Partner
We partner with our clients to help them achieve actionable business innovation and meaningful growth.
We are experts at helping organizations of all sizes launch new innovation programs for the first time, or optimize existing programs that are feeling stuck. Together we’ll identify the best innovation plan for your business, and help you mitigate some of the most common challenges of corporate innovation. ID8 invests the time upfront to truly understand your business model, team resources, decision making process, and strategic boundaries to guide you in the development of an innovation strategy that’s right for you.
Business Strategy Alignment
Strategic Partnerships
Customer Discovery
Venture Studio Partnership
Corporate Venture Capital
New Venture Creation
Innovation Activation
Market Landscape Research
Build Lean Capabilities
Launch New Ventures
Validate New Ideas
Explore New Technology
Why ID8?
ID8 works with Fortune 500 corporations, global non-profits, and governmental agencies to identify, validate, and execute on major innovation initiatives. We’ll help you build internal innovation capabilities, launch a new business, or explore new areas of business and technology for strategic investment.
Some consultants deliver a workshop or PowerPoint but stop short on delivering the hardest part of innovation – actually executing it. At heart we are entrepreneurs, investors, and designers who love the doing—and not just the thinking of business. We’ve founded and invested in successful companies, and our principals have driven several successful exits in the process. This experience gives us useful strategic perspective that goes well beyond the tested innovation frameworks we apply to our work.
Flexible to Meet Your Needs
A few things we do…
ID8 Innovation Work
Customer Discovery
Business Model Generation
Competitive Landscape Analysis
Prototyping
Investment Pitch
Go-to-Market Strategy
Rapid Experimentation
MVP Build
Ideation Workshop
Customer Discovery Business Model Generation Competitive Landscape Analysis Prototyping Investment Pitch Go-to-Market Strategy Rapid Experimentation MVP Build Ideation Workshop
ID8 Innovation WorkGet Results
The ID8 Innovation Process
Whether we’re incubating an entire venture from scratch, conducting customer interviews, or running validation experiments, our work follows an innovation process that merges industry standard innovation frameworks with our hands-on experience from starting, building, and investing in innovative businesses.
Discover
Synthesize
03
Ideate
Refine
Discover
Synthesize
03
Ideate
Refine
Growth Mindset
“ID8 has helped Canon begin to shift the mindset of our organization and embrace change. Through our work with them, we have begun to focus our efforts to find incremental growth through innovation.”
Eliot Peck, Executive Vice President at Canon, USA
Versatility
“One of the great things about ID8 is their versatility. If we need help evaluating an investment or assessing a founding team, they’re in.”
Terrence Rasmussen, AVP of Corporate Development at CarMax
Partnership
“We have learned so much through the expertise of the ID8 team—about how to be better innovators, how to acknowledge our role in corporate strategy, and how to cultivate a culture of innovation across our operating teams.”
Melanie Nuce, SVP of Corporate Development at GS1 US
Our Innovative Clients
We’ve worked with some of the largest and most innovative companies in the world to launch the right products, services and businesses through a relentlessly honest pursuit of market insights.
Corporate Innovation Departments
Corporate Venture Capital Groups
R&D Departments
Health Systems
Innovative Companies in any Industry
Our Innovative Clients
We’ve worked with some of the largest and most innovative companies in the world to launch the right products, services and businesses through a relentlessly honest pursuit of market insights.
Corporate Innovation Departments
Corporate Venture Capital Groups
R&D Departments
Health Systems
Innovative Companies in any Industry
Versatility
“One of the great things about ID8 is their versatility. If we need help evaluating an investment or assessing a founding team, they’re in.”
Terrence Rasmussen, AVP of Corporate Development at CarMax
Growth Mindset
“ID8 has helped Canon begin to shift the mindset of our organization and embrace change. Through our work with them, we have begun to focus our efforts to find incremental growth through innovation.”
Eliot Peck, Executive Vice President at Canon, USA
Partnership
“We have learned so much through the expertise of the ID8 team—about how to be better innovators, how to acknowledge our role in corporate strategy, and how to cultivate a culture of innovation across our operating teams.”
Melanie Nuce, SVP of Corporate Development at GS1 US
The ID8 Principals
ID8's principals apply their entrepreneurship and venture capital backgrounds to their clients' corporate innovation endeavors and new ventures—and rely on experienced researchers, designers, developers, and subject matter experts to turn ideas into action.
Mara Lewis
Co-Founder
Brad Holliday
Co-Founder
Tom Carmona
Principal
Ready.
Set.
Innovate
We'd love to put our experience with high-growth startups and Fortune 500 companies to work for you