Innovation That Works For Your Company People Customers Industry

Great innovation starts with a deep understanding of the company. We take the time to learn your DNA—the organization, the people, and the culture—to make innovation actionable.

Trusted by Top Innovators

CLIENT SPOTLIGHT

Canon USA partners with ID8 to advance hybrid work technology

ID8 has worked alongside Canon every step of the way to develop AMLOS (activate my line of sight), an advanced camera-and-software suite that combines sophisticated PTZ (pan, tilt, and zoom) functionality with the power of facial and gesture recognition. Now remote users are able to customize their viewing experience to see what’s happening in the meeting room with clarity. Visit the AMLOS site to learn more →

More Co-Founder, Less Consultant

ID8 Innovation is a team of seasoned entrepreneurs, venture capitalists and operators. We leverage decades of experience building startups to accelerate your path to success by increasing inputs, adding expert bench strength, and getting your team to measurable results quickly .

Count on a Trusted Innovation Partner

We partner with our clients to help them achieve actionable business innovation and meaningful growth.

We are experts at helping organizations of all sizes launch new innovation programs for the first time, or optimize existing programs that are feeling stuck. ​Together we’ll identify the best innovation plan for your business, and help you mitigate some of the most common challenges of corporate innovation. ID8 invests the time upfront to truly understand your business model, team resources, decision making process, and strategic boundaries to guide you in the development of an innovation strategy that’s right for you.

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Business Strategy Alignment

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Strategic Partnerships

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Customer Discovery

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Venture Studio Partnership

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Corporate Venture Capital

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New Venture Creation

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Innovation Activation

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Market Landscape Research

Build Lean Capabilities

Launch New Ventures

Validate New Ideas

Explore New Technology

Why ID8?

ID8 works with Fortune 500 corporations, global non-profits, and governmental agencies to identify, validate, and execute on major innovation initiatives. We’ll help you build internal innovation capabilities, launch a new business, or explore new areas of business and technology for strategic investment.

Some consultants deliver a workshop or PowerPoint but stop short on delivering the hardest part of innovation – actually executing it. At heart we are entrepreneurs, investors, and designers who love the doing—and not just the thinking of business. We’ve founded and invested in successful companies, and our principals have driven several successful exits in the process. This experience gives us useful strategic perspective that goes well beyond the tested innovation frameworks we apply to our work.

Flexible to Meet Your Needs

Innovation Strategy

Design Innovation Programs That Align With Your Goals

Innovation Services

Let us support you for specific project needs

Incubation Partnership

Accelerate your innovation efforts with expert guidance

A few things we do…

ID8 Innovation Work

Customer Discovery Business Model Generation Competitive Landscape Analysis Prototyping Investment Pitch Go-to-Market Strategy Rapid Experimentation MVP Build Ideation Workshop

ID8 Innovation Work

Get Results

The ID8 Innovation Process

Whether we’re incubating an entire venture from scratch, conducting customer interviews, or running validation experiments, our work follows an innovation process that merges industry standard innovation frameworks with our hands-on experience from starting, building, and investing in innovative businesses.

01

Discover

Explore an important problem to gain a strong understanding of stakeholder pain points and the broader ecosystem

 

02

Synthesize

Organize insights to frame the problem to focus on a user, their job to be done, and specific pain points to begin generating potential solutions

 

03

Ideate

Bring minds together to generate and explore ideas from a common starting point to address the challenges of your stakeholders

 

04

Refine

Test and iterate on prototypes to identify winning concepts and create any number of useful, actionable assets to continue building and commercializing

 

01

Discover

Explore an important problem to gain a strong understanding of stakeholders, pain points, and the broader ecosystem

 

02

Synthesize

Organize insights to frame the problem to focus on a user, their job to be done, and specific pain points to begin generating potential solutions

03

Ideate

Bring diverse minds together to generate and explore ideas from a common starting point to address the challenges of your stakeholders
04

Refine

Test and iterate on prototypes to identify winning concepts and create any number of useful, actionable assets to continue building and commercializing

Growth Mindset

“ID8 has helped Canon begin to shift the mindset of our organization and embrace change. Through our work with them, we have begun to focus our efforts to find incremental growth through innovation.”

Eliot Peck, Executive Vice President at Canon, USA

Versatility

“One of the great things about ID8 is their versatility. If we need help evaluating an investment or assessing a founding team, they’re in.”

Terrence Rasmussen, AVP of Corporate Development at CarMax

Partnership

“We have learned so much through the expertise of the ID8 team—about how to be better innovators, how to acknowledge our role in corporate strategy, and how to cultivate a culture of innovation across our operating teams.”

Melanie Nuce, SVP of Corporate Development at GS1 US

Our Innovative Clients

We’ve worked with some of the largest and most innovative companies in the world to launch the right products, services and businesses through a relentlessly honest pursuit of market insights.

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Corporate Innovation Departments

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Corporate Venture Capital Groups

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R&D Departments

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Health Systems

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Innovative Companies in any Industry

Our Innovative Clients

We’ve worked with some of the largest and most innovative companies in the world to launch the right products, services and businesses through a relentlessly honest pursuit of market insights.

N

Corporate Innovation Departments

N

Corporate Venture Capital Groups

N

R&D Departments

N

Health Systems

N

Innovative Companies in any Industry

Versatility

“One of the great things about ID8 is their versatility. If we need help evaluating an investment or assessing a founding team, they’re in.”

Terrence Rasmussen, AVP of Corporate Development at CarMax

Growth Mindset

“ID8 has helped Canon begin to shift the mindset of our organization and embrace change. Through our work with them, we have begun to focus our efforts to find incremental growth through innovation.”

Eliot Peck, Executive Vice President at Canon, USA

Partnership

“We have learned so much through the expertise of the ID8 team—about how to be better innovators, how to acknowledge our role in corporate strategy, and how to cultivate a culture of innovation across our operating teams.”

Melanie Nuce, SVP of Corporate Development at GS1 US

The ID8 Principals

ID8's principals apply their entrepreneurship and venture capital backgrounds to their clients' corporate innovation endeavors and new ventures—and rely on experienced researchers, designers, developers, and subject matter experts to turn ideas into action.

Mara Lewis
Co-Founder

Brad Holliday
Co-Founder

Tom Carmona
Principal

Ready.

Set.

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Innovate

We'd love to put our experience with high-growth startups and Fortune 500 companies to work for you