Our Approach
An end-to-end offering built for innovation teams that need to do more with less.
At ID8, we know that big ambitions often run headfirst into real-world constraints. Limited budgets, lean teams, and relentless pressure to demonstrate tangible results can make innovation feel harder than ever. That’s why we don’t just offer advice or frameworks. We work alongside you as an extension of your team.
As entrepreneurs, venture investors, and product builders ourselves, we understand what it takes to turn opportunities into outcomes. We bring a complete, end-to-end approach to innovation that spans strategy, research, ideation, prototyping, product development, and go-to-market execution.
The ID8 Difference
Founder Mentality
End-to-End Innovation
From idea discovery to venture launch, we’re your partners in both strategy and execution.
Human in t̶h̶e̶ ̶L̶o̶o̶p̶ Charge
Work is always guided by experienced entrepreneurs, researchers, and domain experts.
Tech-Enhanced Research
Built for Small Teams
Cost-Conscious Execution
Nexus by ID8
Applying the Models That Work for You
Focus Area Monitoring
Stay ahead with curated insights in your most strategic domains. Powered by Nexus, led by expert researchers.
Incubations & Venture Building
Design, validate, and launch new ventures with founder-driven discipline and entrepreneurial execution.
Venture Clienting
Accelerate access to external innovation through startup pilots that are built for scalability inside your business.
Strategy & Program Design
Build the future with innovation strategies, portfolio design, and programmatic approaches tailored to your organization’s needs.
IP Monetization
AI Innovation
Corporate Venture Capital
From setting strategy to supporting deal flow, we help design and implement successful CVC initiatives.
end-to-end process
From Incubation to Go-to-Market Execution
Once a specific concept is identified, ID8 will run product ideas, customer challenges, and specific market opportunities through its incubation & commercialization process.
01
Domain Research & Ideation
Mini-sprint to research & ideate within a specific domain.
Problem Space Research
Discovery & synthesis of key insights from identified customer and expert stakeholder groups to establish refined, evidence-based problem statements.
03
Solution Space Ideation
Iterative ideation & experimentation cycles to generate and test product concepts and prototypes to down-select and arrive at a market-validated prototype to pursue.
04
Business Case Development
Build higher-fidelity prototype, complete the first business model canvas, and create full pitch deck with high-level financial metrics while continuing validation work.
05
Product Dev & Planning
Develop the MVP, engage in early commercialization efforts and plan for go-to-market (GTM) efforts.
06
Launch & Execute GTM Strategy
Launch the product, learn rapidly, update the business model and aspects of the GTM strategy based on early learnings, and establish ongoing Lean practices.
Leadership
Mara Lewis
Co-Founder
Co-Founder
Tom Carmona
What Our Clients Say
"One of the great things about ID8 is their versatility. If we need help evaluating an investment or assessing a founding team, they’re in.”
Terrence Rasmussen
AVP, Coporate Development
"ID8 has helped Canon begin to shift the mindset of our organization and embrace change. Through our work with them, we have begun to focus our efforts to find incremental growth through innovation."
Eliot Peck
Executive Vice President
Melanie Neuce
SVP of Corporate Development