Learn Customer Discovery
Examine a Problem from the Customer’s Perspective
Corporate innovators and entrepreneurial founders use a “get out of the building” approach to test their hypotheses before they build and commercialize their offerings. They interview potential customers, users, and other stakeholders for feedback on all elements of a problem to validate a new opportunity—whether it be a new product, a new feature, another type of revenue opportunity, or a change to internal operations.
What You’ll Learn
Learn valuable skills to become a more disciplined innovator.
Innovators of all stripes need good customer discovery skills. Whether you’re an entrepreneur, a marketer, or a corporate innovator, you’ll serve yourself and your clients much better if you learn how to follow a strategically crafted line of open-ended questioning that gives you valuable insights into a market (and even a previously undiscovered market).
Check Your Biases
Listen in earnest and don’t let your own preferences and experiences bias you toward a result.
Define Your Customer
Develop Your Script
Recruit Your Customers
Introduction to Corporate Innovation
IMPORTANT: Watch this first!
In this video we’ll give you a brief, broad survey of the process of innovation (through a corporate lens) to give you a sense of where customer discovery fits into the broader innovation world. This will be a visual guide to help you think about innovation in a big-picture way (and quite literally through the use of a big picture) to understand the full life cycle of a product or venture from the inception of an idea to commercialization and beyond.
Customer Discovery Content
Please view the video lectures below before starting your customer discovery practicum.
Ideal Customer Definition
Synthesis & Analysis
Start Your Practicum
Schedule Your Mock Interview
Take the Exam
We'd love to put our experience with high-growth startups and Fortune 500 companies to work for you