Our Services

ID8 Innovation helps innovation teams drive growth through practical offerings aligned with the current opportunities and challenges of innovation teams

Focus Area Monitoring

Stay ahead with curated insights in your most strategic domains. Powered by Nexus, led by expert researchers.

ID8’s Focus Area Monitoring creates continuous research streams aligned to your priorities, combining automated data aggregation with expert-curated insights. This living intelligence captures startup activity, technology shifts, competitive movements, and academic developments, all synthesized through tailored learning plans. Rather than relying on one-off projects that quickly become obsolete, your team gains ongoing visibility into critical focus areas. Powered by our Nexus platform and guided by experienced researchers, this service delivers timely, actionable insights that help you detect opportunities, refine strategies, and maintain an informed view of the market without adding internal burden.

Incubations & Venture Building

Design, validate, and launch new ventures with founder-driven discipline and entrepreneurial execution.

Building real businesses from new ideas is where many innovation efforts falter. Internal constraints, risk aversion, and lack of founder-level execution often stall promising concepts before they gain traction. ID8’s Incubation & Venture Building service brings entrepreneurial discipline to every stage of the journey, from concept development and validation through to launch. Our team of founders, operators, and venture investors works alongside corporate teams to shape ideas into investable ventures using fast-cycle experimentation and hands-on execution. This capital-efficient approach helps organizations test and build new businesses without adding headcount, ensuring ventures are market-aligned and ready to scale inside or outside the enterprise.

Venture Clienting

Accelerate access to external innovation through startup pilots that are built for scalability inside your business.

Venture Clienting offers a faster, lower-risk way to engage startups and solve real business challenges without the overhead of traditional partnerships or corporate venture investments. ID8 helps companies pilot disruptive technologies quickly and cost-effectively by acting as a bridge between startups and internal business units. Through rapid, targeted pilots tied to strategic priorities, we help validate solutions, accelerate time-to-market, de-risk potential investments, and build internal champions for scale. Our team manages the process end-to-end or integrates alongside yours to make Venture Clienting a true capability rather than a one-off effort. By connecting startup collaboration with corporate venture capital strategies, we help turn validated pilots into smarter investment opportunities, making startups an agile and efficient extension of your innovation team.

Strategy & Program Design

Build the future with innovation strategies, portfolio design, and programmatic approaches tailored to your organization’s needs.

ID8’s Innovation Strategy & Program Design service was the foundation of our firm and remains central to our approach. Born from our founders’ experiences in venture capital and entrepreneurship, this service helps corporations bring entrepreneurial rigor and clarity to innovation efforts that too often become fragmented and unfocused. We partner with clients to define strategic opportunity areas, establish governance models, and create practical, systematized programs that turn innovation into a persistent capability. Our work balances structure with entrepreneurial agility, ensuring ideas are tested, validated, and prioritized based on market realities and business impact. Beyond frameworks, we focus on measurable outcomes and continuous learning to help innovation leaders demonstrate value and build lasting organizational support. For many clients, this is where our partnership begins and where real transformation takes hold.

IP Monetization

Unlock hidden value. We help you identify, package, and commercialize IP through licensing, spinouts, or asset sales.

ID8 helps companies identify, evaluate, and commercialize underleveraged IP assets. Our team assesses market demand, frames compelling value propositions, and creates commercialization strategies that go beyond simple licensing. We consider spinout potential, partnership opportunities, and even asset sales as pathways to turn dormant IP into growth engines. Unlike legal-focused IP service providers, we think like entrepreneurs and investors. We position IP through the lens of market demand, ensuring commercialization strategies are aligned to industry needs and trends. For innovation leaders seeking new value without adding new products or increasing costs, IP Monetization offers an often overlooked avenue for meaningful impact.

AI Innovation

Create a unique AI strategy for innovation research, opportunity mapping, and more.

Artificial intelligence presents enormous potential, but for many innovation teams, the real challenge lies in applying it with purpose and impact. ID8 helps organizations move beyond disconnected experiments by developing clear AI strategies aligned to business priorities. Drawing on our hands-on experience building and implementing AI solutions across research, product development, and operations, we guide clients from opportunity definition through to real-world application. Our collaborative approach identifies where AI can create the greatest leverage, then brings solutions to life through rapid prototyping, custom model development, and seamless integration into daily work. Focused on practical use and measurable outcomes, we ensure AI enhances decision-making and drives innovation without becoming another isolated technology initiative.

Corporate Venture Capital

From setting strategy to supporting deal flow, we help design and implement successful CVC initiatives.

Corporate Venture Capital remains essential for accessing external innovation, yet without clear alignment to business priorities, it can become disconnected from enterprise impact. ID8 helps companies build and refine CVC programs that deliver both strategic and financial value. We work closely with clients to define focused investment theses, establish governance and portfolio strategies, and ensure that CVC efforts are closely linked to business unit needs. By integrating CVC with other innovation capabilities such as venture clienting and incubation, we create tighter feedback loops that make investments more actionable and valuable. With our support, CVC becomes more than a financial instrument—it becomes a catalyst for long-term growth and market advantage.

What Our Clients Say

We’ve worked with some of the largest and most innovative companies in the world to launch the right products, services and businesses through diligent pursuit of market insights.

"One of the great things about ID8 is their versatility. If we need help evaluating an investment or assessing a founding team, they’re in.”

Terrence Rasmussen

AVP, Coporate Development

"ID8 has helped Canon begin to shift the mindset of our organization and embrace change. Through our work with them, we have begun to focus our efforts to find incremental growth through innovation."

Eliot Peck

Executive Vice President

“We have learned so much through the expertise of the ID8 team—about how to be better innovators, how to acknowledge our role in corporate strategy, and how to cultivate a culture of innovation across our operating teams.”

Melanie Neuce

SVP of Corporate Development

Leadership

A team forged not by consulting alone, but rather through deep experience in building startups, investing in successful high-growth ventures, and hands-on execution with corporate innovation teams.

Mara Lewis

Co-Founder

Brad Holliday

Co-Founder

Tom Carmona

Partner, Principal